Marketing Thesis Topics To Avoid

Marketing topics can be really difficult to explore, especially if you're trying to get something together for a Thesis. There are probably a lot of things going through your mind as you try to come up with your thesis. You may be tempted to go with the unusual, or the peculiar, but remember, that may end up being more work than you want to deal with. Your last semester will be difficult as is, and adding a difficult thesis topic will make it that much worse for you as you try to complete it.

So what sorts of topics should you avoid for your marketing thesis? Here are a few.

  • Any type of marketing for items that hold a negative stigma.
  • Anything that is currently in the news in terms of marketing and negative image.
  • Be careful of public relations topics; even though marketing does involve public relations, you don't want that to end up being your focus.
  • Anything that relates to a country that has little to no marketing should be taken on with extreme caution. Information may be more difficult to find than with other countries.
  • Anything that doesn't interest you! Don't do something just because you feel like you should, pick a topic that interests you because you will be more likely to be passionate about it.

So what should you do instead? Here are a few ideas.

  • Marketing and psychology.
  • Social class and marketing.
  • Word-of-mouth and marketing
  • Gender topics
  • Comparison of marketing tactics for the same company in several different countries.
  • The effects of nationality/language/religion/upbringing on marketing, either those who are doing the marketing or those who are taking in the marketing.
  • The changes in marketing in a particular company over the years.
  • Imports and exports.

Overall, you need to do something you enjoy. You also need to do your thesis on a topic that relates to what you plan on doing with your degree at some point. If you don't, you risk making yourself known for a topic that you don't care about, or you risk being bored and struggling to finish your thesis within the allocated time. Your advisor and thesis committee will help you make the difficult decisions that you need to make and will help steer you toward topics you will excel at. Don't try to do it on your own, it will make it more difficult for you in the end.